“Black Friday” is looming around the corner which means the
holiday season is about to officially be upon us. But here’s my angle. While
we’re preparing to be jolly, deck the halls and jingle bells, I just want to
check in with everyone to see how much of these tidings of great joy are going
back into our communities. This is not going to be one of those
finger-pointing, condemnation pieces. I don’t operate in that zone. So let’s
just call it a memo to Black America or a call to attention.
Sometime over the next few weeks I will do what I guess you
could call my version of holiday shopping. It will occur at three of my
favorite Black owned businesses that I frequent throughout the year. As usual,
I will buy books written for Black children as Kwanzaa gifts plus a few essential
items for myself. That’s it for me. I understand that many who have small
children go all out in the realm of purchasing gifts. So my question is during
all this holiday spending what percentage is going back to the community? As a
matter of fact, what percentage of your annual spending do you feel has gone
back to the Black community? Is it 20%, 10%, 2.5%, 0? Are you familiar with
Black owned businesses in your area? What about service providers such as
doctors, mechanics, repair men/women? If you drop change into the Salvation
Army bucket on your way out of Wal-Mart do you drop a little dough into the pot
for the organizations in your area that cater directly to the needs of our
communities? How about any of those programs and events that you oh so fervently
“like” and retweet online? I bet a nice Paypal contribution would bring some
serious joy to their world. Social media has definitely solidified its place in
the movement but virtual activism will never supersede real life actions and
contributions.